Your website is the backbone of your business. It supports all your company’s digital marketing efforts and serves as your primary customer touchpoint. A responsive, custom eCommerce website design gives online users a clear idea of your brand offerings, unique value propositions and core values.
According to a report released by the eCommerce Foundation, 88 percent of U.S. consumers perform online research before making a purchase or visiting a local store. Without a professional custom website design, online shoppers can get easily frustrated. This results in an increased bounce rate, poor online reputation and lower conversion rate.
Don’t let this be the case for your business. Ensure your target customers can find and navigate your website with ease. Invest in a responsive, well-designed and informative website to improve your brand’s profitability and success.