Why Organic Rankings are Important
Search engines like Google, Yahoo, Bing, and Amazon have become the go-to method for consumers to find the most relevant product and services at their fingertips. They rely on keywords, related content, and backlinks to quickly help people find what they’re looking for. If you have an eCommerce site or physical location, there’s no such thing as a “too small” keyword or too-few backlinks.
Ad Campaigns and SEO Services
Ads are the fastest way to buy attention and gain exposure, but they may not be a viable option for some small business owners. With that said, ad campaigns and SEO services have a lot in common – first and foremost, they are both online marketing tactics for businesses that do not have the budget for traditional advertising mediums but need to be seen or heard – and secondly, they have different upsides. So while each is vital for a business’s success and visibility, they also have a different role in the overall marketing mix.